Your Choice: Difficult or Effective Consumer Healthcare Marketing

We all face the challenge of working smarter, not harder. Healthcare marketing professionals know the struggle to iver maximum results from limited or shrinking resources. So one of the important questions is: Where to get the biggest bang for your digital marketing? Glad you asked. It seems that the research folks at Ascend2 tested the…

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone…

Care and Feeding of Doctor Online Presence, Reputation and Brand

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s to it. From a business development perspective—your ability to attract new patients…

How to Tune-up Your Online Healthcare Presence for 2016

At this time of year, some healthcare professionals are tempted to feel that their on marketing plans are “all set” for 2016. Hopefully that’s true. But don’t let “quiet comfort” become painful “complacency.” If you’re not vigilant to constant change—even during the holiday season—your Internet presence can quickly and quietly shift off target. Did you know, for…

How to Give Your Website an SEO Health Checkup

We know than a few marketing-smart executives and healthcare professionals who admittedly don’t know much about Search Engine Optimization. They understand the concept and the practical techniques that help or hurt in the complex SEO world. But… Let’s face it, some extremely talented marketing pros will privately admit that their personal command of SEO…

Have You Checked Your Hospital Yelp Listing Lately?

The crowd sourcing, user-review site Yelp has emerged as a regular reference check for people loing for hospitals, doctors, urgent care, dentists and other health and medical businesses. Notwithstanding that Yelp is a mash-up of all types of local business listings—from auto repair to yogurt stores—prospective patients frequently tap into the social networking reviews, …

The Window to Every Medical Office is Now a Computer Screen

If anyone still harbors doubts about the momentous—and mostly positive—influence of the Internet in healthcare, you can now apply the question marks of life to other things. (Lunar landing conspiracy theories and the whereabouts of Waldo still need some careful consideration.) But the convergence of patient/consumers and healthcare ivery is complete, and the pathway to…

Internet Marketing and Healthcare’s Digital Decision Makers

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. On search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals. Nobody has proclaimed that “traditional media is dead,” and that’s unlikely…

The New Rules for Successful Hospital Marketing

Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare ivery system has become an ever-changing playing field, many of the “old rules” of marketing are less important—including than a few that are now passé. Among the well-known influence factors that continue to…

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