Creating a Powerhouse LinkedIn Profile for Doctor Marketing

[Series Installment] Competition is intense in doctor marketing. First of all, more than three-quarters of the new patients in your practice began their selection process online. An effective LinkedIn Profile is a vital ingredient in a doctor marketing plan. Here’s how to build a stronger LinkedIn profile. A solitary website isn’t sufficient “digital horsepower” these days. […]

6 Ways to Tune-up Your Ophthalmology Marketing

Depending on what you read, statistics say that today’s ophthalmology market is either up or down. But the business of optometric surgery and related medical eye care is definitely changing. On one hand, the big-picture numbers peg ophthalmology growth at four to five percent, due in part to a large and aging population evidencing cataracts, […]

Care and Feeding of Doctor Online Presence, Reputation and Brand

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it. From a business development perspective—your ability to attract more new patients […]

Is Your Hospital Website Lazy or Simply Lonely?

Hundreds of hospital and healthcare provider websites in the US simply aren’t doing their job. Some are broken…others are simply broken-hearted. If your website was a valued employee—but not performing to a reasonable standard—you would, at the least, provide counseling, coaching and encouragement. It’s no stretch to consider your online presence—primarily your website—to be a valuable […]

You Don’t Need a Website Unless It Produces Results

The highly competitive, new-patient battleground among healthcare providers—doctors, hospitals and health systems—is online via your Internet presence.   Prospective patients (including family and friends) shop for healthcare services and providers online before making their purchase decisions. In the retail world, nearly 90 percent of consumers do their online homework. The numbers are nearly the same […]