Doctors to DJs: How Audio Content Put Physicians Center Stage [Podcast]

[SHSMD17 Speaker Podcast Series] Our interview today is with Scot Singpiel, Communications Manager at University of Utah Health regarding the upcoming presentation at SHSMD 2017 hospital and healthcare marketing conference. Scott, and his co-presenter Kathy Wilets, Director of Media Relations, will be talking about the unique uses of audio in their content marketing strategy. TheScopeRadio.com […]

What You Need to Know in Digital Advertising: Best Practices and Insights

  [SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upcoming presentation at the 2017 SHSMD marketing conference. PETER DO: I’m pleased to introduce our guest, Doreen Pichotti, Digital Marketing and Media […]

Hospital Name Change or Logo Soup: How Data Reveals Expectations [Podcast]

[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A prospective name change, branding or rebranding, will dramatically impact every aspect of a hospital system…image, operation and culture. Here’s how research can provide […]

Scripps Health: “Big Data” Means Big Opportunities for Healthcare Marketing

[SHSMD15 Podcast Series] This podcast previews the SHSMD15 presentation of Don Stanziano, Vice President of Marketing and Communications for Scripps Health: Empowering a Strong Brand: Scripps Health Integrates CRM into its Marketing Mix.   There’s a new way to integrate digital and traditional healthcare marketing. By using customer relationship management (CRM) tools, healthcare companies are able to […]

High Touch, High Tech: Workflows and Systems for Referral Growth

[SHSMD15 Podcast Series]  This podcast previews the SHSMD15 presentation of Deb Pappas, Senior Director of Marketing, and Kevin Pawl, Director of Patient Access, at Boston Children’s Hospital. Healthcare Success Business Development Director Lauren Henss talks with Deb and Kevin about their topic: High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth.   […]

Academic Medical Center and Community Hospital Collaboration

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. This conversation is with Marcia Jackson, Director of Business Development, Temecula […]

Senior Leaders and Managers in Evolving Physician Relations

[SHSMD15 Podcast Series] Healthcare Success is pleased to present this continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Among the challenges of a maturing physician relations program is bringing hospital leadership more […]

Wow the C-Suite with Media Strategies that Boost ROI

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Strategic media planning and measurement are significant keys to optimizing value […]

A Four-Step Model for Lasting Patient Engagement

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. In this podcast, Healthcare Success CEO Stewart Gandolf talks with the […]

Reimagining Ambulatory Care at Kaiser Permanente

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Healthcare delivery is changing rapidly, and with a dynamic backdrop as the stage, Kaiser […]

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