Why Your Healthcare Competition is Worse Than You Thought

Just when you thought all of the competitive forces around you were done exploding, you just might have missed what’s been happening down the street and around the corner. The retail world continues to bite into traditional provider turf with clinics and kiosks in non-traditional locations. Here are some competitive forces in healthcare marketing that […]

Video Testimonial Kiosk: A Hospital Marketing Idea That Speaks for Itself

In the greater Cincinnati area, The Christ Hospital Health Network has a novel idea to capture testimonial-type comments from patients, employees and friends. In fact, it’s a healthcare and hospital marketing idea that literally speaks for itself. (Really.) This idea may also be suitable for some group practices and other provider situations. Here’s how it […]

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