Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. […]

Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms. If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing […]

Creating a Powerhouse LinkedIn Profile for Doctor Marketing

[Series Installment] Competition is intense in doctor marketing. First of all, more than three-quarters of the new patients in your practice began their selection process online. An effective LinkedIn Profile is a vital ingredient in a doctor marketing plan. Here’s how to build a stronger LinkedIn profile. A solitary website isn’t sufficient “digital horsepower” these days. […]

LinkedIn: Reputation Management for Hospital Executives

A core consideration in social media is that people interact and do business with people that they feel they know, like and trust. And for hospital executives, medical practitioners and marketing professionals there’s no better online forum than LinkedIn to connect with peers, organizations and ideas as a means to showcase your reputation. LinkedIn is the […]

Meaningful Insight Made Easier in Social Media Measurement

On some level, does “your boss” think the business value of social media is roughly the same as an open block party BBQ? Maybe it’s a friendly-nice-to-have, but the measurable marketing impact for hospitals and healthcare is vague at best. And when you know all mind-numbing numbers, how can social media analytics provide audience understanding and […]

LinkedIn Cheat Sheet: Leverage the Executive Side of Social Media

[A Healthcare Success Educational Series] Social media facilitate patient engagement, service line awareness, new business development and other communications objectives. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for effective social media planning. LinkedIn is particularly distinctive among the biggest social media (SM) formats. You might say that […]

50 Best LinkedIn Groups for Healthcare Marketing

LinkedIn professional group participation is often underutilized, so as a boost for readers and colleagues, here’s our list of top LinkedIn groups for fellow professionals to join. In our book, LinkedIn is the top business-serious social media for physicians and hospital execs. And the LinkedIn Groups feature just might be the best online professional forum […]

New LinkedIn Showcase: How to Add Visual Content (and Why You Should)

LinkedIn just keeps getting better. Early iterations of the professional networking platform were a step or two above an online resume with interactive connections. Functional and good for a start, but decidedly lackluster. Over time—particularly in the last year or so—LinkedIn has muscled its way up the value ladder as a power player among social […]

LinkedIn: The Business-Serious Social Media for Physicians and Hospital Execs

Facebook is mainly friends, family and fun. Twitter is playful, fast and furious. They have their role in healthcare social media, but among the many social platforms, LinkedIn is the big guy wearing a Brooks Brothers suit and a power tie. Although anyone can use it, LinkedIn is—more than ever—a relevant social networking tool for […]

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