10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a […]

Periscope and Meerkat: Marketing Game Changers or Novelty?

Working late one night a few months ago, I somehow stumbled on Periscope, the social video app that enables live streaming broadcasts–from you to the world. There’s a bubble of hype and hoopla connected with the launch of Periscope, so I was a bit skeptical. It turned out to be fascinating. Periscope is a free app […]

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