Viral Video: Music, Memory and a PR Lesson from the Assisted Living Industry

As we write this, several million people (and counting) have already seen the compelling and compassionate video on YouTube. The larger story here is that this is also a case example and healthcare marketing and public relations lesson for a range of healthcare providers. Watch the video and let us know what you think.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD