Facebook for Doctors: Medical Practice Marketing Benefits

There’s something addictive about . At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly active users in the US alone, that’s better than half the adult population. And, as you’re probably aware, has than 1.6 billion monthly…

Timely Tips for Doctors: Starting a Medical Marketing Blog

It seems like a large measure of healthcare marketing is digital-driven for doctors. It’s standard practice for providers, medical groups and hospitals to have a website. OK, check. And creating a page is simple fare. OK, check again. Then there’s . We’ll that’s only 140-characters; so that’s easy enough. Someone in the office can…

The Breakthrough Advantages of Twitter in Customer Service

Happy Birthday to . The ubiquitous social platform in everyone’s has matured significantly since its launch just 10 years ago. Considering the 140-character constraint, and the non-stop, fire hose gush -stream, provides some surprising and beneficial advantages for marketing and communications. And, one of the quickly emerging capabilities of for healthcare, hospitals…

Nope, Social Media Isn’t the Magic Cure-All You Think It Is

You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t the call; that’s a lot of what we do for professionals. The core issue is that social media (SM) isn’t the bad guy, and not the…

7 More Social Media Tactics That Boost Engagement

Early on, than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right? It turns out, of course, that social media can be relatively low in cost, but overall, it isn’t completely…

Building a Social Presence for Your Cash Healthcare Business

When you lo up from your smartphone for a couple nano-seconds, it’s obvious that social media is ubiquitous in the culture…and pervasive enough to have crossed over to other media. There are at least a dozen major media television programs based primarily on social media. And nearly every major network drama, professional sports broadcast and…

LinkedIn: Every Doctor’s Heavyweight Social Partner

[Article Series: An excerpt from a forthcoming bo by Mark Tager, MD, and Stewart Gandolf, MBA, for private practice physicians and healthcare administrators about reaching, recruiting and retaining private pay and elective care patients.] Each of the primary social media tools has a distinct personality. If is the family SUV, and is a…

Your Social Media Strategy: Get Started (or Get Serious)

In the retail world, about one in three customers will use social networks to discover or research new products or services, typically this is an early step on their purchase-decision path. In healthcare, the influence of the Internet and social media—where upwards of eight out of ten people lo on for health information—is an even…

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