How to Tune-up Your Online Healthcare Presence for 2016

At this time of year, some healthcare professionals are tempted to feel that their online marketing plans are “all set” for 2016. Hopefully that’s true. But don’t let “quiet comfort” become painful “complacency.” If you’re not vigilant to constant change—even during the holiday season—your Internet presence can quickly and quietly shift off target. Did you know, for […]

You Don’t Need a Website Unless It Produces Results

The highly competitive, new-patient battleground among healthcare providers—doctors, hospitals and health systems—is online via your Internet presence.   Prospective patients (including family and friends) shop for healthcare services and providers online before making their purchase decisions. In the retail world, nearly 90 percent of consumers do their online homework. The numbers are nearly the same […]

Marketing Assessment? Yes. Analytics? Yes. (Website Graders…Not So Much)

Computers rely on software. But healthcare marketing is about the user (human) experience, and an accurate assessment shouldn’t rely on software alone. Here’s how to avoid a common pothole, and how to leverage your best available tools. Software helps manage the complexity of healthcare marketing. The multi-faceted mission for hospitals, group practices and other provider organizations would […]