What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

How to Turn Unknown Consumers Into Known Patients

 [SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Scott Linabarger, Vice President of Strategic Accounts and Josh Fieldman, Vice President of Sales for Medicom Health Interactive, about how their software program can turn unknown consumers into known patients.   As healthcare marketers, it’s common to hear doctors and hospital executives to […]

Marketing Automation, Oh My! Lessons from a Leading Health System

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania Health System, about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from […]

3 Often-Neglected (But Powerful) Internet Marketing Tools

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.” The following Internet marketing tools aren’t really a secret, but they are often neglected. In fact, using them ahead of […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD