Why Doctors Can’t Afford Defensive Indifference

OK, I realize that professional football’s Super Bowl is behind us, and baseball’s spring training remains a distant vision of warmer weather. But here’s a useful bit of insight about competition that applies to winning in healthcare marketing. Faithful followers of the Great American Pastime will recognize the term “Defensive Indifference.” It’s a slightly obscure tactic […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD