How Proper Planning Can Crush the Competition

Successful practices and businesses are built from great service, good leadership and rock-solid strategies. A good marketing plan is important so you know whom to target.   But before you get to the planning stage, you need to determine what you want to accomplish in the next 12 months. You may already have a strategy […]

5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious about winning new patients. Consider how prospective, self-referred patients are now informed consumers, vigorously researching and comparing physician/provider options for plastic, cosmetic and aesthetic procedures, services and […]