Refreshing Ideas for Marketing Ophthalmology Services to Boost Business

An ophthalmologist approached us for marketing help with his well-established vision care practice. It’s a story we’ve heard from time to time in the past, and perhaps you can relate. It seems that the return on marketing ophthalmology services has, somewhat to his surprise, quietly slipped downhill. He believed that he, personally, was a recognized…

FOTS: Relationships and Referrals for Hospital Service Line Success

[Series Installment: How to Win More Patients for Your Most Profitable Service s; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive…

ABVLM President: Advances in Venous Disease Diagnosis and Treatment Present Tremendous Communications and Educational Opportunities [Podcast]

  “With the diagnostic and treatment techniques available today, successful and safe treatment of venous disease conditions is the norm,” according to Dr. Steven Zimmet, President of the American Board of Venous and Lymphatic Medicine (ABVLM). “Yet many patients don’t realize this, and many physicians in other fields and discips are not aware of this.” In…

Surprised? The Increasing Importance of Physician-to-Physician Referrals

At first glance, this los like another one of those instances of a “surprising secret” article where the subject material is neither too surprising nor too secret. It turns out that the recent WSJ/SmartMoney article about the work of physician liaisons and practice representatives is good info for patients, but it isn’t startling news to…

Hiring a Healthcare Practice or Organization Rep

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently loing to win of those professional referrals, experience shows that one of the most productive and successful marketing…

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