[SHSMD14 Speaker Podcast Series] Mayo Clinic’s Katheryn Hawkins, Senior Analyst, and Erin Cole, Business Development Manager, talk with Healthcare Success’ Kylie Ladd regarding their presentation at the 2014 SHSMD Connections meeting. Their topic: New Methods to Identify the Right Relationship and Monitor Performance. The classic question in healthcare marketing is how to measure success. The […]
Those of us who know (or know of) Ed Bennett have to applaud his pioneering work in creating and maintaining the Hospital Social Network List. His work during the past few years resulting in the highly informative list—a giant scoreboard really—of hospital social media resources around the nation. For professionals in hospital marketing and communications, […]
How the Voice of the Customer translates into greater case acceptance and referrals. Some interesting study data came to our attention recently. It’s useful in understanding patient expectations and increasing case acceptance by way of the “Voice of the Customer” (VOC). It’s especially helpful when economic times are challenging for both the patient and the hospital, healthcare […]
If you had any doubt, this week’s launch of the Mayo Clinic Center for Social Media illustrates how the Internet—and social media in particular—is now a dominant force in healthcare marketing, advertising, public relations and essential communications. Historically, hospitals, healthcare organizations and providers have been considered slow to adopt new marketing approaches. But we’ve been watching […]
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