Case Example: How the Healing Arts Enhance Patient Experience

[Guest Post by Dr. Paul Rosen] Evidence continues to build that art and music promote healing. Here’s a real-world story about the power of the healing arts and enhanced patient experience. Don’t miss the inspiring original song and video. It’s from the Nemours Creative Arts Therapy program at Alfred I. duPont Hospital for Children. A couple…

The Best Strategies in Healthcare Begin with Empathy [Podcast]

[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on ivering value for the patient. The traditional physician-centered world of health care ivery…

Social Media Mastery for Healthcare Marketing

Much like applied medical science, the art of social media mastery begins with asking the right questions. Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?”…

In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO

Most healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but than a retail transaction, two business entities share mutual success goals. It’s similar to a doctor-patient relationship. Privately, many doctors have patients who they favor over others.…

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