Every Sign in Your Medical Office Has a Double Meaning

We’ve all seen desktop-generated signs in the waiting rooms or reception areas of doctors’ offices. Presumably the intent is to help the staff and help the patient. But the problem is that regardless of what they say, they are often a signal of a culture focused on admin and processing and not on a culture […]

Ethical Medical Healthcare Marketing Systems – Work Smarter, Not Harder

Attract new patients to your medical office without sacrificing your reputation Economic pressures can often squeeze the profits – and enjoyment – right out of your business. As a consequence, doctors, administrators, managers and staff often find themselves spending an inordinate amount of their time and energy trying to cut costs and optimize reimbursements. The […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD