Birthing Babies: When Healthcare and Streaming Technology Collide

Is this a healthcare or hospital promotional idea here that you can use? Techno-Baby Example One: Somewhere between human-interest “blessed event” and worldwide “product promotion,” Samsung scored worldwide publicity for its Gear VR (virtual reality) headset, with headlines like: World’s first live-streamed, virtual reality birth and Father attends birth of his son from 4,000 km […]

Marketing Minute: The Right Way to Put the Doctor in the PR Spotlight

[Marketing Minute Video Series] Healthcare Success Marketing Communications Manager Stephen Gregg, MBA, talks with CEO and Creative Director Stewart Gandolf. Introducing a new doctor in the practice by way of a notice to the media? Medical practices, groups and hospitals love to spotlight their doctors. But they often miss the boat with a “news release” […]

10 Strategy Ideas That Attract High-Paying Cases

Healthcare marketing is more involved than simply hiring someone to write an ad or create a brochure for you. (After all, your practice is not a simple box of detergent or a used car lot.) To be successful, you will need a well-considered marketing plan and budget, complete with ethical, appropriate and proven strategies. While […]

The Sorry Solution: A Medical Practice PR Fire Extinguisher

There’s a temptation to forget that effective medical practice public relations begins and ends with the individual patient, client, consumer and/or customer. Although professional communicators use “mass media,” the essential mission of PR is far more singular…and it travels under the label of “customer service” or the “patient experience.” And lately we’ve observed how a […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD