Hello Hulu: Affordable Local Audience Targeting Option for Healthcare Advertising

Years ago, the term “convergence” implied wonderful advances yet-to-come in technology. (Healthcare marketing professionals take note: advances lead to advertising opportunities.) “Someday” your cellular phone would also take pictures (who could possibly need that?), and you’ll be watching television programs on a laptop (isn’t that called a TV set?). In fact, that was a number […]

Game On: Hospitals and Healthcare Marketers Are Now Playing Along

Hospitals and medical and dental providers are discovering ways to connect their sometimes-sterile persona to the wildly popular, and decidedly friendly, world of online games. “Games,” JAMA declares, “are now a dominant form of media, even larger than the motion picture industry, and are enjoyed across gender, age, and cultural boundaries.” Games are online, in […]

6 Things You Need to Know About QR Codes for Healthcare Marketing & Advertising

The reason your healthcare marketing material probably doesn’t have a QR (Quick Response) code is not because it’s new—it’s not. Individual vegetables at the supermarket now have a UPC or optical, machine-readable barcode. What’s more, the two-dimensional (2-D) or QR code technology has been around for nearly 20 years. (Did you know that QR Code™ […]

Pacemaker-Like Device for Sleep Apnea on the Horizon

Existing treatment options and marketing approaches for obstructive sleep apnea and loud snoring may be changing with a new, pacemaker-like medical device. Sleep centers, hospitals, otolaryngologists and other providers will want to follow the introduction of an airway stimulation therapy approach. The new medical device has been approved for sale in Europe and for clinical […]

Boston Physician Wants CME Independence from Pharmaceutical Marketing & Advertising

No so long ago really—1773, as I recall—when some folks in Boston expressed their displeasure with then-mother Brittan’s Tea Tax and dumped a boat load of the stuff into the harbor. The now-famous tea party was a historical moment of independence. That spirit of independence lives on in Boston, with a personal revolt of sorts […]

FTC Guidelines Apply to Healthcare & Medical Testimonials

Testimonials–still an effective technique–but, more than ever, watch what you say and how you say it. Bloggers and celebrities included. The last time the Federal Trade Commission (FTC) updated its guidelines regarding the use of endorsements and testimonials in advertising was a mere 30 years ago.

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