Understanding Marketing’s Micro-Moments

[A continuing education series in healthcare marketing – First of a two-part article] Micro-Moment Marketing travels at the speed of thought. Today’s consumer—which is virtually all of us—is constantly, and instantly, exposed to “nearly everything.” Thus, marketing is changing to connect with consumers in micro-moments, and at precisely the moment of need. Marketing buzzwords tend […]

How Millennial Patients Are Changing The Way You Do Business

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the American population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now the […]

Medical Marketing to Millennials: Convenience is the New Currency

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of working families constantly pressed for time and resources? In spite of the abundance of reference material that attempts to define and describe the Millennial Generation, researchers can’t […]

Reaching the Hard-to-Reach Millennial Audience

[Conclusion of a two-part series. Refer to Part One: King of the Hill: Healthcare Marketing and the Millennial Mindset.] Healthcare marketing plans by doctors, hospitals and communications executives have been reshaping their strategies and tactics for greater effectiveness with America’s largest demographic group–labeled The Millennials. Reaching this highly diverse and well-educated group is inherently different […]

King of the Hill: Healthcare Marketing and the Millennial Mindset

[First in a two-part series.] Not long ago, a momentous shift—demographically speaking—occurred in America. If, somehow, you missed the data temblor, some of your marketing and target audience assumptions might be off track. Significantly, the Millennial generation—defined as individuals ages 18 to 34—pushed the long-standing, post-WWII Baby Boomers group (ages 51 to 69) out of […]

Millennial Update: What Healthcare Marketers Need to Know

Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined, Millennial Generation include: “Gen-Y” is a large and desirable demographic slice that holds an important position in nearly every savvy marketing plan; Physical health and happiness is important, […]

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