Mindset List: Cultural Touchstones in Healthcare Marketing

This year’s Mindset List from Beloit College has relatively little to do with healthcare marketing, at least directly. It’s informative, amusing…and a little sobering. But for healthcare providers and medical marketing professionals, this annual look into the value system of college freshmen helps keep us painfully aware of the life experiences and “cultural touchstones” of […]

Target Audience Cheat Sheet for Physician Marketing and Medical Group Advertising

Five to ten years ago, your target audience for physician marketing, doctor advertising, practice advertising or medical group advertising was relatively easy to recognize and reach via traditional print ads, Yellow Pages ads or a specific mailing. Because of that, how is your physician marketing evolving today? How are you keeping up with changes in […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD