Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What…

Google is Killing Mobile-Unfriendly Medical Marketing Websites

Google, the Search Engine Goliath, has been relentlessly pushing everyone— including medical marketing websites —toward a perfect mobile-friendly experience. Google’s latest mobile search algorithm update is killing, or rewarding, websites according to “mobile friendss” factors. Without getting too technical or lost in Search Engine Optimization (SEO) jargon, here’s what you need to know, and why,…

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone…

5 Top Website Checkpoints in a Peak Performance Assessment

Think of it as a “spring cleaning.” Or “time for a tune-up.” Or even a “wellness checkup.” You’re probably overdue. If you haven’t given your healthcare website much thought lately, there’s an excellent chance that the digital front door to your practice or hospital is not operating at peak performance…and not ready for prime time.…

Google’s Mobile-Friendly Notice is a Dire Warning for Healthcare Websites

The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites.   Most people who lo on for health information,…

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