3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare ivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it  challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

Extending the Primary Care Connection Through Mobile Experiences

[SHSMD14 Speaker Podcast Series] Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile Experiences to Extend Primary Care Engagement, which is the topic of Jamey’s presentation at the 2014 SHSMD Connections meeting. Mobile strategies present unique opportunities to engage patients outside of the traditional clinical settings.…

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