DIMS: Healthcare’s Digital-Internet-Mobile-Social Marketing Test

The wiy popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.” It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is…

Two Words That Should Dominate Your Internet Marketing Plan

A while back, before traces of autumn appeared in the forecast, most marketing pros at hospitals and group medical practices were tying a bow around their marketing strategy for the still-distant New Year. Healthcare providers have Internet Marketing near the top of the list. The Internet has become your new front door, and it commands…

Extending the Primary Care Connection Through Mobile Experiences

[SHSMD14 Speaker Podcast Series] Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile Experiences to Extend Primary Care Engagement, which is the topic of Jamey’s presentation at the 2014 SHSMD Connections meeting. Mobile strategies present unique opportunities to engage patients outside of the traditional clinical settings.…

10 More Compelling Reasons Healthcare Marketing Absolutely Must “Think Mobile”

The Internet assures me that “we lo at our smartphones 150 times each day.” It must be true…I saw it on my smartphone. Lo it up…I’ll wait. But seriously…three things collided on our healthcare marketing radar recently. Collectively and individually they are sharp reminders that if your plans and strategy are not “thinking mobile,” your…

Why Small Screen Mobile Has Become Really Big in Healthcare Marketing

It seems like some people consult their smartphone almost constantly. For young adults, stats says that would be 60 times a day. Although research tells us that consumers spend than 23 percent of their daily media consumption time with mobile, marketers allocate less than 1 percent of their overall budgets to mobile. This is one…

SoLoMo: Goofy Watchword to Improve Hospital Marketing Success

“SoLoMo.” Say it slowly a couple of times. It’s one of those recently minted, goofy-sounding marketing terms that someone invented. But SoLoMo belongs in your hospital marketing vocabulary. It’s a convenient contrivance to remind marketing planners to leverage the significant SOCIAL, LOCAL and MOBILE trends. Dissecting SoLoMo: What it means and why it’s important…

The Mobile Tipping Point: Optimize Your Healthcare Site or Vanish

Sometime this year, mobile phones will overtake PCs as the most common Web access device worldwide, according to a Gartner forecast. And with the mobile tipping point on the near horizon (or maybe here), it’s only smart marketing for hospitals and provider practices to have a mobile plan in place right now. Websites that are…

4.2 Billion Toothbrushes and your Mobile Marketing Strategy is Missing

Have you heard the one about the toothbrush and the mobile phone? The nearly-fabled statistic observes that: Among the six billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (AdAge) The counterpoint is amusing, but it’s a serious reminder that a mobile strategy needs to be…

Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started

The tools of hospital marketing are always adapting to the nearly ubiquitous Internet, but if you don’t already have a mobile strategy, you’re going to need one. The reason: The smartphone is a small and highly mobile computer that puts the Internet into nearly everyone’s . A Mobile Strategy? When healthcare marketing budgets are tight…

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