10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare ivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a…

Healthcare Pay-Per-Click Advertising: Here’s What You Should Consider

\\The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are on. But what you may not appreciate is that pay-per-click (PPC) advertising ivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the highly…

Now Playing on the Digital Small Screen: Healthcare Marketing

I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least some of our readers will recollect a time when the bulky cathode ray tube (CRT) defined the profile of everyone’s television set. What I do recall about the then-new “flat screen” television was…

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone…

Google’s Mobile-Friendly Notice is a Dire Warning for Healthcare Websites

The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites.   Most people who lo on for health information,…

Two Words That Should Dominate Your Internet Marketing Plan

A while back, before traces of autumn appeared in the forecast, most marketing pros at hospitals and group medical practices were tying a bow around their marketing strategy for the still-distant New Year. Healthcare providers have Internet Marketing near the top of the list. The Internet has become your new front door, and it commands…

The Future of Healthcare Marketing is Already in Your Pocket

“In a single generation there’s been a fundamental shift in the way people interact with personal technology,” according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically…

10 More Compelling Reasons Healthcare Marketing Absolutely Must “Think Mobile”

The Internet assures me that “we lo at our smartphones 150 times each day.” It must be true…I saw it on my smartphone. Lo it up…I’ll wait. But seriously…three things collided on our healthcare marketing radar recently. Collectively and individually they are sharp reminders that if your plans and strategy are not “thinking mobile,” your…

Why Small Screen Mobile Has Become Really Big in Healthcare Marketing

It seems like some people consult their smartphone almost constantly. For young adults, stats says that would be 60 times a day. Although research tells us that consumers spend than 23 percent of their daily media consumption time with mobile, marketers allocate less than 1 percent of their overall budgets to mobile. This is one…

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