1 in 5 Patients Ready to Dump Their Doctor to Get Telehealth Visits

Primary care practices don’t need to look far to find new patients. Two surveys found that 20 percent of consumers are willing to jump to a video-enabled provider. Here’s why the convenience of telehealth is driving a consumer trend in primary and chronic care. To set the stage, a friend talks about technically-backwards medical offices. None of […]

10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a […]