Creating Cancer Awareness: How a Beer (or Two) Inspired the International ‘Movember’ Healthcare Public Relations Campaign

Mistakenly, we thought the eleventh month was November. But an idea born over a few beers in Melbourne, Australia in 2003 has designated this as MOVEMBER in the interest of men’s health. It’s now an international healthcare PR effort for cancer awareness, and something hospitals and healthcare public relations efforts might want to support. If […]

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