Digital Profile: Healthcare’s Dynamic Consumer Today

[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]

Millennial Expectations: Learning to Live with Healthcare’s New Consumerism

Poke around online briefly and this prediction appears. It heralds the need for doctors to change and accept healthcare consumerism: “The medical world expects ‘patients’ to bear up patiently. But the medical world needs to learn to live with ‘consumers.’” What’s most surprising is that this quote is more than three decades old. It’s from […]

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