Patients Feel Healthcare Is Stuck in the Digital Dark Ages

Earlier this week a colleague was stuck in a medical office verbally providing health history details for a staff person to type into the practice computer. The desk was stacked with thick, unfiled charts that nearly filled the space between patient and office manager. Facetiously, someone (nameless) jed how the dawning age of Electronic Medical Records…

CHRISTUS Health: New Retail Model Will Radically Alter Healthcare Marketing

Healthcare Success’ Kylie Ladd talked with Preston Gee, Vice President, Strategic Marketing at CHRISTUS Health. They spe about Preston’s 2014 SHSMD (Society for Healthcare Strategy and Market Development) presentation titled: Surf ’s Up: Catching the Consumer-Empowered Tidal Wave Produced by Exchanges [SHSMD14 Speaker Series] Hospital and healthcare marketing and strategy functions will be pivotal to…

Memorial Hermann: Patients Have a Big Appetite for Online Appointment Scheduling

[SHSMD14 Speaker Podcast Series] Tracy Borkowski, Director of Business Unit Marketing for Memorial Hermann Health System talks with Healthcare Success’ Kylie Ladd regarding the 2014 SHSMD Connections presentation: Attracting the Digital Healthcare Consumer: Innovations in Real-Time On Appointment Scheduling. “There’s a big appetite by consumers for on scheduling,” Tracy Borkowski said, and Memorial Hermann Health System…

The Marketing and Financial Advantages of Prompt Medical Appointments

The American public has been conditioned to think that they get medical appointments “quickly,” but, often than not, it’s not true. In many areas the average wait time for new patients is a matter of weeks and sometimes months. It’s an uncomfortable healthcare trend. For some people, a long wait for a doctor appointment…

Patients Want Online Appointment Scheduling, but Few Medical Providers Claim this Marketing Differentiation

Providing patients with on appointment scheduling appears to be growing in some healthcare sectors, but it’s not an option for most patients. People want it. They use on scheduling in other areas of their daily living. There are business advantages for the provider. BUT—on appointments are a convenience that not many providers offer to patients.…

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