Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]

Care and Feeding of Doctor Online Presence, Reputation and Brand

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it. From a business development perspective—your ability to attract more new patients […]

Internet Marketing and Healthcare’s Digital Decision Makers

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals. Nobody has proclaimed that “traditional media is dead,” and that’s unlikely […]

Top 7 Reasons a Busy Doctor Needs a Powerful Website

I recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals that having no online presence—nada, zip—was surprising. For this specialty practice, attracting new, self-referred patients was not a priority. “We’re already busy,” they told us. “Our appointments are […]