Hospitals Suddenly Discover the Need for Reputation Management

Within the healthcare industry, reputation management is not new. But when the venerable Washington Post has something to say about hospitals and health systems, people in American’s capital and throughout the nation tend to take notice. An insightful Post Health & Science section article reports on “a new and urgent effort by hospitals and health…

10 Commandments of Online Reputation Management for Physicians [Part One]

[First of an article in two parts.] Across the board, reputation is an ever-present ingredient in health care marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many as…

Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger

If you thought that on patient review sites were important, you’d be right. But new survey data reveals their muscle has tons of potential to grow. Unlike a few years ago, the research power of the Internet has transformed many patients into informed and empowered consumers. Loing for on information is often the first step…

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