LinkedIn for Doctors: 6 Big Reasons Why Doctors Need It

The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]

Beyond the Basics: Creating a Stellar Online Presence for Physician Marketing

[A continuing series.] The previous installment of this article, Care and Feeding of Doctor Online Presence, Reputation and Brand, describes the connected relationship of presence, reputation and brand. Quite obviously, the indispensible foundation for reputation building excellence is a consistently high level of patient satisfaction. When patients are pleased or satisfied with the healthcare service […]

The Window to Every Medical Office is Now a Computer Screen

If anyone still harbors doubts about the momentous—and mostly positive—influence of the Internet in healthcare, you can now apply the question marks of life to other things. (Lunar landing conspiracy theories and the whereabouts of Waldo still need some careful consideration.) But the convergence of patient/consumers and healthcare delivery is complete, and the pathway to […]

More Physician Marketing Tactics that Drive Greater Visibility

[Another installment in our continuing education series about Internet and marketing terms that sharpen your business success.] The inside-the-shop vocabulary of medical advertising agencies has expanded with the growth of the Internet as a primary healthcare marketing tool. Although elements of this business language are relatively new, they are nonetheless important to attracting and retaining […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD