Refreshing Ideas for Marketing Ophthalmology Services to Boost Business

An ophthalmologist approached us for marketing help with his well-established vision care practice. It’s a story we’ve heard from time to time in the past, and perhaps you can relate. It seems that the return on marketing ophthalmology services has, somewhat to his surprise, quietly slipped downhill. He believed that he, personally, was a recognized…

6 Ways to Tune-up Your Ophthalmology Marketing

Depending on what you read, statistics say that today’s ophthalmology market is either up or down. But the business of optometric surgery and related medical eye care is definitely changing. On one hand, the big-picture numbers peg ophthalmology growth at four to five percent, due in part to a large and aging population evidencing cataracts,…

The New Imperative of Marketing Your Ophthalmology Practice

Ophthalmology specialists have long been aware of the need for marketing in their practice business plan. But as Yogi Berra might shrewdly warn, “the future is not what it used to be.” Under the general umbrella of “vision care services,” individual practice structures will vary in size, structure and operational emphasis. But ophthalmic practitioners and…

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