6 Ways to Tune-up Your Ophthalmology Marketing

Depending on what you read, statistics say that today’s ophthalmology market is either up or down. But the business of optometric surgery and related medical eye care is definitely changing. On one hand, the big-picture numbers peg ophthalmology growth at four to five percent, due in part to a large and aging population evidencing cataracts, […]

The New Imperative of Marketing Your Ophthalmology Practice

Ophthalmology specialists have long been aware of the need for marketing in their practice business plan. But as Yogi Berra might shrewdly warn, “the future is not what it used to be.” Under the general umbrella of “vision care services,” individual practice structures will vary in size, structure and operational emphasis. But ophthalmic practitioners and […]

Alarming Vision Disease Trends Shape Marketing Message for Older Adults

This is definitely not good news for the 40-plus crowd. As the population ages, the number of Americans with eye disease has increased dramatically. (USA Today says it’s “skyrocketing.”) By whatever label, these are alarming trends, and a signal to ophthalmologists, optometrists, healthcare providers and vision care marketing professionals to communicate a stronger message for […]

EyeBall 2010: Clever Name for a Charitable Cause in Ophthalmology Marketing

The play-on-words name pretty much says it all, and a creative example for ophthalmology marketing. In case you missed last week’s big event in Nashville, EyeBall 2010 was the sixth annual black tie, ballroom dancing event of the Wang Foundation for Sight Restoration. Proceeds from the event support the work of the Foundation, a 501c(3) […]

Ophthalmology Marketing: Novelty Contact Lenses Risk Halloween Trick, not Treat.

If you’ve heard this before it’s worth repeating. The American Academy of Ophthalmology is out with its annual warning about the dangers of Halloween theatrical and decorative “contact lenses.” It’s an ophthalmology marketing and advertising message that merits retelling to patients, parents and their children. The over-the-counter, special effect, vampire, color, and glow-in-the-dark lens products […]