The vision-health benefits of eating carrots have stronger roots in popular folklore than in pure science. (The surprising origin of the carrots-for-better-vision is revealed below.) But the orange-ish root vegetable remains an enduring icon that pops up from time to time in optometry marketing. Here are two creative examples we happened to see recently.
If you’ve heard this before it’s worth repeating. The American Academy of Ophthalmology is out with its annual warning about the dangers of Halloween theatrical and decorative “contact lenses.” It’s an ophthalmology marketing and advertising message that merits retelling to patients, parents and their children. The over-the-counter, special effect, vampire, color, and glow-in-the-dark lens products […]
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– Jonathan Calure, MD