Success Story: Orthopedic Center of Illinois’ Unified Marketing Message

Generally, we’re a bit modest about the work we do as a healthcare advertising agency, but once in a while we like to tell a good success story. And this tale is worth retelling for several reasons. First, it was a complex marketing issue…and we like that kind of challenge. Second, the client is pleased […]

Orthopedic Surgery Reveals Future Healthcare Marketing Trend

We’re hopeful about the promise of positive things to come, but we’re also realistic. Orthopedic Surgery gives us clues about healthcare marketing, and it’s a perspective that, we predict, will apply to many others as well. There’s no doubt that things are changing in marketing, advertising and public relations for hospitals, medical groups, pharmaceutical companies, […]

Physical Therapy Marketing: Anti-gravity Treadmill Brings Space Science Down to Earth

Although anti-gravity treadmill machines were introduced to the market a few years ago, they are not yet commonplace—and they’re an opportunity for differentiation in physical therapy marketing (for facilities that have one). At the Indiana Orthopaedic Hospital (Indianapolis), according to an IndyStar news item, the treadmill, by AlterG, is helping some patients recover more quickly. […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD