6 Super Graphics: Ideas to Super-Size Patient Experience and Advertising

The traditional textbook for hospital design and décor is a quick read. Historically, the hallmark of doctors’ offices and medical facilities—from reception areas to exam rooms—has been stark, sterile functionality…usually with a non-descript monochrome paint job. Fast forward to today. Who says clean facilities require a sterile look? Significant advances in printing technology have met […]

Billboard Basics: The Challenges of Outdoor Advertising in Healthcare

One of the oldest forms of advertising is everywhere, but it’s tough to do it right. The first American “billboard” appeared about 175 years ago to announce the circus was coming to town. These days the billboard is only one of many forms of Outdoor Advertising-and that’s a totally different animal. Approach with caution, however, […]

Doing Well by Doing Good: A Natural for Healthcare Advertising Placement

Here’s an attention getting advertising media opportunity that might fit with some healthcare and hospital marketing plans as well as for medical practice advertising and others. The core concept is the strategic (public) placement of complementary hand sanitizers that carry an advertising message. The device dispenses a measure of hand hygiene gel while facing the […]

Fun or Foolish: You Can’t Afford Out-of-Home Healthcare Advertising Unless It’s Also Effective

One of the things we like about the ad industry term “out of home media” is that it can mean so many things that are fun, foolish and effective. But the first challenge for healthcare, provider and hospital marketing planners is budget—or lack of it—to do all the things that are creative and fun. But […]

Signs of the Future for Healthcare Marketing and Advertising? This Billboard is Looking at You, Mrs. Jones

The iconic, Spielberg science fiction film Minority Report set us up for this one nearly a decade ago.  But right now, a new billboard technology is being tested in Japan that recognizes who’s looking at it and delivers a personalized message that’s suitable to the reader. OK, it’s not the film’s iris recognition of year […]

Driving Your Brand in Dental Marketing & Advertising

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and […]

7 Strategies for Maximum-Effective Office Signs

How to make your on-premise practice sign recruit new patients One of the best long-term marketing tools for any consumer-direct practice is, unfortunately, often neglected or under-utilized. It’s easy to overlook the powerful effectiveness of an on-premise sign. And far and away, it can be the best Return-On-Investment (ROI) for your location. The main reason? […]

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