Your Case to Outsource Doctor Marketing…or Not

There are times when medical practices should get help with their doctor marketing and advertising from a specialist. There are appropriate occasions, and valid business reasons to outsource professional support. To illustrate, consider this parallel illustration from the healthcare profession. A friend of mine has the greatest respect for his doctor…and for good reason. It seems the GP—an […]

Creating a Checklist for Effective Healthcare Marketing

From a top-level perspective, a well-conceived marketing plan expresses four key elements. If each component of your plan does not clearly and specifically answer these questions, synergy and success are at risk. Mindful that “performance precedes accountability by a narrow margin,” confirm the following for every item on the plan: WHEN will this occur? Create […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD