Panda and Penguin Are Out to Kill Your Website

[Part of a continuing series.] In the world of Search Engine Optimization, the cute- and cuddly-sounding critters—Panda and Penguin—are decidedly frightening beasts. They are code names for Google algorithm updates with a digital “license to kill” the black-hat bad guys and to praise and reward high quality content. White-hat Internet marketers need not fear, but […]

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