7 Radical Ideas to Retain Patients (and Revenue) at a Doctor’s Office

Doctor’s offices don’t always recognize when their routines and procedures work against their efforts to win new patients or retain current patients. The patient experience begins with an instant demerit. People who need an appointment are already dealing with a measure of stress. And medical providers should not make it difficult for patients to access the […]

Patient Experience: Why You Can’t Mandate Patient-Centeredness

The “voice of the customer” is a vital hospital marketing tool. And for many facilities, a Family Advisory Council (FAC) provides the patient experience “voice.” Feedback via the FAC can be an amazing resource that drives patient-centered care. Unfortunately, it takes more than a mandate to create culture change and leadership buy-in. [Guest Post by […]

The Disheartening Dyssynchrony of Hospital Marketing and Operations

[Guest Post by Dr. Paul Rosen] I took my kids to a Philadelphia 76ers game a few weeks ago. The Sixers lost to the Boston Celtics. The Sixers have been doing a lot of losing actually. They finished the season with 10 wins and 72 losses, giving them the worst record of any team in […]

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