A is for Actionable: The Last Word Produces Engaging Results

Sometimes the problem in a healthcare marketing effort is in what’s NOT included. For nearly every well-intended effort—be it an advertisement, a brochure or a website—a weak or missing Call-to-Action guarantees no measurable results. It can happen (inadvertently, we hope) in the best of plans for hospitals and medical practices. A powerhouse community event, a…

Thought Leader Qualities Every Doctor Needs to Use

Almost by definition, doctors are leaders. And successful doctors are also thought leaders. We are fortunate in our work with hospitals and medical practices to know many leaders, thought leaders and influential thought leaders among the ranks of professionals. More than a few in this group are good clients. And, I’m pleased to say, many…

Nation’s First Healthcare “Genius Bar” Engages Ochsner Patients with Technology

[SHSMD14 Podcast Series] Healthcare Success’ Kylie Ladd chats with Elizabeth Joint, the new marketing manager at Ochsner Health System (Louisiana). They spe during the 2014 SHSMD Connections event in San Diego. Ochsner Health System, southeast Louisiana’s largest non-profit, academic, multi-specialty, healthcare ivery system, is also one of the nation’s “most wired” organizations. A unique “O…

Neurochemistry and the Art and Science of Storytelling

[Series Article] Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional art of storytelling is highly effective as a communications tool. In healthcare marketing, storytelling is growing in popularity from doctor-patient conversations to branding messages. Of all the stories in the world, there’s one—The Story of Storytelling—where “Once upon a time…” doesn’t…

Animation: Captivating a Medical Marketing Audience

A message presented through animation captures attention, explains with clarity and often entertains. For certain situations, healthcare and hospital marketing can employ this unique creative approach to effective engagement and communications on. Guest Post by Dr. Manroop Takhar Let’s face it, communicating in the science-based world of medical marketing can sometimes be dry, clinical and…

How to Post Video to Facebook and Five Reasons Why You Should

, like many social media tools, is most effective when the visitor is engaged by the content. The idea seems tame enough on the surface, but it disguises the reality that visitors often don’t notice (and likely don’t care much) that you’re trying to talk to them. Marketing-savvy healthcare providers and hospitals recognize pages…

Missed Appointments: Pluging Your Six-Figure Revenue Drain

Editor’s Note: Communications, such as appointment reminders, are often guided by HIPAA privacy rules, organizational policies and other regulations. Ideas presented in our Guest Post may vary in application according to the professional situation and circumstances. More information about Health Information Privacy under HIPAA is available at the US Department of Health & Human Services…

Engaging Patients Like a Rock Star: Loyalty Lessons from Lady Gaga (of All People)

  There’s something a bit institutional or simply conventional about how healthcare usually connects with patients. Hospitals and providers build many of their marketing and communications efforts around engaging slices of their target audience. While there’s nothing wrong with convention, creative and successful medical marketing lessons can be found in unconventional sources. Objectives include communicating…

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