Six Strategies to Increase Patient Loyalty

GUEST POST by Joel Cordle Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients. Here are several strategies to engage healthcare consumers and increase patient loyalty. Build your brand Branding is not just about…

Engaging Patients Like a Rock Star: Loyalty Lessons from Lady Gaga (of All People)

  There’s something a bit institutional or simply conventional about how healthcare usually connects with patients. Hospitals and providers build many of their marketing and communications efforts around engaging slices of their target audience. While there’s nothing wrong with convention, creative and successful medical marketing lessons can be found in unconventional sources. Objectives include communicating…

Paying Patients: Are Rewards Programs Next for Physician Marketing?

From air frequent flyers to auto parts bonus buys, American consumers are consumed by loyal-customer incentive schemes. Purchases earn points, miles, discounts, and even cash rewards…all to inspire buyers to buy again and buy . (How many little “advantage” scan cards are in your ?) It works in retail. And not surprisingly, this proliferation of…

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