Physician Marketing and the Power of Word-of-Mouth

[Series Installment] There’s a of thinking quietly at work among a few healthcare practices that says: “Simply being a good doctor will guarantee success.” A few satisfied patients will fuel “word-of- mouth,” and that’s all you need in business. There’s a lot of appeal to the idea of attracting new patients with near-no-cost marketing…

An Easy, Quick and Effective Way to Engage Patient Loyalty

This question is a tantalizing, but kinda-easy, riddle. How can the largest retail operation in the US have no stores? The answer, of course, is that the Internet (and on shopping) has given us .com. And, by market value, it’s bigger than Walmart. But and other on shopping centers have a high-priority need to…

Inbound Phone Calls: Why You Are Losing New Business

Every medical provider’s office gets at least two kinds of “opportunity” phone calls (described below) that potentially mean new business. Unfortunately, most doctors, medical groups and hospitals are losing new patients and cases when the phone rings…and they don’t know it. Here’s what’s going wrong, and what do instead. We don’t mean to be unkind…

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