Tag Archives | patient retention

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First Principle of Enduring Success: Existing Patients First

Some fundamental business ideas deserve repeating: Successful marketing—and practice growth—begins with taking care of existing customers/patients first. Growth-minded healthcare organizations often assume that business development is exclusively a matter of bringing new people through the door. Previous or existing patients—customers who have already crossed your threshold—are taken for granted, mentally considered “a done deal,” or…

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Healthcare’s Consumerist Revolution and the Quality of Caring

Lately we’ve been thinking about the increasingly evident gap between patient expectations and provider expectations in healthcare today. As the nation’s health delivery system continues to redefine itself, there’s a shift from a provider-focused culture to a patient-centered culture. Past, present and future, healthcare is a caring and progressive profession. No one deliberately offends patients…

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Email: A Stand-out Marketing Opportunity

Healthcare practices and hospitals have been slow to adopt email as a standard communications tool with patients-most of whom would welcome the connectivity. Bringing email into the mainstream of your office, even for non-clinical matters, is a powerful way to differentiate your business from the competition, increase satisfaction and patient retention…and boost office efficiency. Recently,…

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9 Essentials of Improving Patient Retention

For your internal marketing audience, it’s all about caring. The established patient base for any healthcare organization, practice or group is never permanent…and may not be as firmly established as you might think. The process of improving retention is grounded in the internal communications skills of doctor, staff and everyone who works there. Surprisingly, the…

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