Delivering Happiness: How Successful Doctors Embrace Selling

There’s a connection between busy practices and doctors who embrace selling. Marketing savvy doctors understand how healthcare marketing builds their business. The breakthrough business doctors understand how salesmanship is a key to success. The dreaded “S-word” isn’t in the vocabulary of many doctors. Sales gets relabeled as business development or case acceptance. In many practices, cost factors […]

How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare delivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier […]

The Disheartening Dyssynchrony of Hospital Marketing and Operations

[Guest Post by Dr. Paul Rosen] I took my kids to a Philadelphia 76ers game a few weeks ago. The Sixers lost to the Boston Celtics. The Sixers have been doing a lot of losing actually. They finished the season with 10 wins and 72 losses, giving them the worst record of any team in […]