What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

4 Reasons Data-Smart Medical Marketing is a Winner

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals and the larger provider practices are now willing and able to collect and use data-smart information for marketing. There was a time when only the biggest industry organizations could draw down on healthcare data. That, however, […]