FOTS: Relationships and Referrals for Hospital Service Line Success

[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]

Engagement: Making Your Social Media Matrix Sticky

The research folks at Pew Internet provide an insightful report about the multi-layered patterns of social networking by online adults. Marketing and communications professionals can determine the most engaging social media opportunities. Referring to Facebook as “dominant” is almost an understatement. Among online adults using social media (SM) sites, the Pew Research Center reports that […]

No Boomer Left Behind in Healthcare Marketing Plans

The new numbers make it official: “As of April 2012, 53 percent of American adults age 65 and older use the internet or email,” according to Pew Internet & American Life Project. “Overall, 82 percent of all American adults ages 18 and older say they use the internet or email, at least occasionally, and 67 […]

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– Jonathan Calure, MD