New HIPAA Regs Overhaul the Definition of Healthcare Marketing

You’re going to want to block out a few hours for quiet reading and concentration. Healthcare marketing and communications professionals will want to (carefully) read all 563 pages of the Final HIPAA Omnibus Rule. It becomes effective next month, with a compliance date of September 23rd of this year–with increased fines for non-compliance. How will…

Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons

A significant sign of the turbulent changes in healthcare ivery systems—and medical marketing—is the fact that 30,000 drug and medical device representatives were laid off in the last 5 years. But as startling (and devastating) as that is for individuals on the pharma side, the same systemic storm has ivered something of a silver lining.…

Why You Need to Explain QR Codes in Physician Practice Advertising and How to Do It Right

There’s a lot of noise out there recently about Quick Response (QR) codes. Healthcare marketing and advertising professionals who track new communications tools and trends are several steps up on the electronic learning curve. Doctors, hospitals and other medical marketers could easily get the misimpression that 100 percent of the general public has a smartphone…

Caring Docs: Saluting the Good Works of Physician Community Relations Programs

We need to devote a few s in recognition of the volunteer efforts of healthcare providers, medical industry corporations and hospitals everywhere that do good things for their community. In the world of doctor and physician marketing and advertising, our post today is about the new mobile medical clinic of the Puget Sound Christian Clinic…

When Doctors Slam the Door on Pharmaceutical Marketing Reps, Where Does That Leave the Patient?

The job of a pharmaceutical company field rep is tough. In our experience, it’s always been hard work, but lately pharma marketing—the up-close-and-personal kind—is getting tougher. (It’s always been a challenge to see a busy doctor during office hours.) What’s worse, now there are news media reports about doctors who refuse to see any pharmaceutical…

Advertising Art isn’t Art, It’s Advertising. The “Pretty Poison” That’s Sure to Kill Your Healthcare Marketing Message

It’s like being a driving instructor. Part of our job is to keep clients steering their healthcare marketing and advertising bus on the right course and away from the potholes. But all too often we’ll see an accident…someone has veered headlong through the good-sense guide rail and their advertising dollars have gone up in flames.…

The Value of Knowing: Most People Want and Are Willing to Pay For Predictive Tests

For healthcare marketing, there’s value in knowing people’s preferences and the medical gateways that are important to consumers. It’s important insight for healthcare providers, hospitals and other medical and patient-facing organizations. People–healthcare consumers and prospective patients, that is–tell researchers they want tests that predict if certain serious diseases are likely to be part of their…

27 iPad Uses in Medical Marketing, Point of Care and Pharma/Device Sales

Editor’s Note: This is an informal round up of iPad healthcare deployment applications that we’ve seen since the product was introduced less than a year ago. Many of the uses listed can be adapted to various professions, specialties and healthcare ivery situations. Most importantly, please help us expand this list. Comment below or send us…

Extreme Makeover Predicted for Healthcare (Really?) No Surprises for Healthcare Marketing among PwC Top Trends

We predict that you’ll be reading a lot of New Year predictions this week. One such crystal ball report from PricewaterhouseCoopers (PwC) uses pretty dramatic language. Within six top health industry issues, PwC expects an “extreme strategy makeover.” And each of the six issues contain healthcare marketing, advertising and public relations implications for medical providers,…

Old Media Telephone is First on New Media List for Marketing to Physicians

Marketing to physicians is always a communications challenge. There are gatekeepers, drawbridges, barriers and the never-ending constraints of a busy physician’s packed schedule. Everyone wants a slice of time for physician relations, medical device sales, hospital marketing and PR, and pharmaceutical detailing, to name just a few. There’s no magic answer. But a recent survey…

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