An Easy, Quick and Effective Way to Engage Patient Loyalty

This question is a tantalizing, but kinda-easy, riddle. How can the largest retail operation in the US have no stores? The answer, of course, is that the Internet (and on shopping) has given us .com. And, by market value, it’s bigger than Walmart. But and other on shopping centers have a high-priority need to…

Physician Reviews and the Essence of Consumer Healthcare Marketing

[Series Installment] Once upon a time—as all fanciful tales begin—us good common folk of the kingdom never thought to question the reputation or chivalry of noblemen or knights. Nobles had their regal robes, and knights had their armor. And, in this bygone era in healthcare’s crown estate, legions esteemed their doctors, physicians and surgeons—the much…

Is Your Hospital Brave Enough to Publish Online Physician Reviews?

A breakthrough idea can be a scary thing. The nation’s healthcare ivery system has been a sea of change in general. But particularly off-putting are the notions that sharply depart from the comfort, familiarity and predictability of traditional ways of doing things. As a case in point, we might reasonably imagine the reactions of doctors…

Why Doctors Need to Hear Patient Gripes and Complaints

“Stop already,” you say…you’ve heard them all before. Some (hopefully, only a few) patients gripe and complain about all the usual stuff. We’re not talking about the assorted medical or health complaint. It’s those issues—large or small, serious or trivial, real or imaginary—that bubble up in the course of dozens of patient visits to a…

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