Stop! Don’t Redo Your Website (Not Just Yet)

The idiom, “Don’t put the cart before the horse,” might have originated a couple thousand years ago. And roughly 500 years ago, the expression was a common figure of speech during the Renaissance. But as recently as last week, the age-old problem of putting things in the wrong order is, quite unfortunately, still alive and well…and […]

Don’t Alienate the Over-50 Bunch. They’ve Got the Money.

All too often marketing professionals unintentionally alienate one of the largest (and most financially significant) target audiences, the over-50 crowd. Maybe they didn’t mean to, but the 30-something marketing person just doesn’t have a clue about the true mindset of the 50-, 60- or 70-something person they want to reach. We see this frequently when […]

Engagement: Making Your Social Media Matrix Sticky

The research folks at Pew Internet provide an insightful report about the multi-layered patterns of social networking by online adults. Marketing and communications professionals can determine the most engaging social media opportunities. Referring to Facebook as “dominant” is almost an understatement. Among online adults using social media (SM) sites, the Pew Research Center reports that […]

Physician Reading: Mental Fuel to Shape Successful New Year Resolutions

Any quiet “thinking time” in late December is likely to find a physician reflecting on the year-end…and the year ahead. For many providers, the only constant—past or future—has been, and will likely be, change…and New Year resolutions can often be distilled to a wish for “a better year.” Reward yourself this holiday season with a […]

A Civilized Year-end Rant: Marketing Blunders That Makes Us Pull Our Hair Out

No, I’m not bald. Not yet. But there are moments throughout the year when I’m ready to grab a handful of those threadlike strands and yank with gusto. Instead, please allow me this brief and civilized rant…a year-end vent for the little frustrations that I encounter in healthcare marketing and advertising. In fact, let’s consider […]

3 Adaptable Little Ideas to Add Spice and Life Your Big Picture Marketing Plan

By this time in the planning process, you’ve nailed all the big picture items for 2014. All your major building blocks—marketing plan, campaigns, goals and budget—are stacked, and the countdown to the New Year is ticking. What’s next we’ll call “adding icing to the cake.” Here’s a roundup of ideas that don’t qualify as major […]

Playing the Numbers: 20 Reasons You Need a First Class Internet Plan for 2014

Curiously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year. Having anything less than a first class Internet and social media strategy would be a large and painful […]

Why Indiana Jones-Style Marketing Gets the Drop on the “Sword Guy” Every Time

All too often, we’re just too busy…and we confuse activity with productivity. I’m guilty of this. I know doctors and hospital executives who admit to the problem. Likely, you can also relate. Non-stop multi-tasking blurs our perception of what’s important and what’s actually getting done. And that’s the moment when we need Indiana Jones. I […]

The Day of Digital Dominance Has Dawned

We’re not about to jump aboard the “traditional-is-dead” bandwagon. But it’s no surprise which direction the parade is headed. Print, broadcast and other media belong in your marketing and advertising plan when they match your target audience and objectives. True, about 170 newspapers have disappeared in the past five years. TV viewership among young adults […]

Continue

Your proposal will include:



Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD