Will the First Home-Use Laser Device Put a Wrinkle in Plastic Surgery or MediSpa Marketing?

Healthcare providers and marketing professionals who deal with wrinkle removal, and skin care in general, will want to watch the promotional roll-out of a new home skin treatment. It’s already a crowded marketplace, but there are a couple “firsts” here that make this device a bit of a breakthrough. This month, device manufacturer Palomar Medical…

Cosmetic Surgery Marketing Opportunity Growing Among Minorities

Asian, Hispanic cultures are comfortable with procedures according to a recent AACS survey. Any sort of economic rough road will do it. When the national economy is down, the American public approaches elective healthcare slowly. The last few years have been financially bumpy for many professions, including — perhaps especially — elective medical aesthetics practices.…

FTC Guidelines Apply to Healthcare & Medical Testimonials

Testimonials–still an effective technique–but, than ever, watch what you say and how you say it. s and celebrities included. The last time the Federal Trade Commission (FTC) updated its guiines regarding the use of endorsements and testimonials in advertising was a mere 30 years ago.

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